Hemp Collective
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Art Direction, Virtual Events, Editorial, Content Marketing, Social Marketing, Logo Design
The Hemp Collective is a partnership between New Hope Network, Natural Products Insider and responsible brands dedicated to supporting quality and transparency in the hemp industry.
My Role:
I lead the creative and design team responsible for the branding and art direction for the Hemp Collective. I worked alongside the content director who focused on the content, research and education for the program.
The Challenge:
To bring trust to the Hemp CBD industry through education and consumer awareness.
Hemp Collective Logo Usage
Hemp Collective Color Palette
Goals:
To develop a campaign that encourages client collaboration, education, and product awareness.
Solution:
Produced a sophisticated visual identity for the Hemp Collective. Executed the campaign through logo design, branding, virtual events, reports, iconography and photography.
Photography:
The creative vision behind the custom photography and bring trust, knowledge and botanicals ingredients to the hemp industry.
Trust and Transparency:
Knowledge and sophistication are two of the key initiatives and we wanted to make sure the visuals reflected science and authority in the community.
Iconography:
Minimal use of iconography in this campaign is intentional. However, designed an abstract hemp leaf to symbolize the plant.
Project Complete at Informa as Senior Content Design Manager
Katie Dove, Creative Director
David Allen, Art Director
Jennifer Olson, Photographer
Allison Bartholomew, Stylist