ChildLife Essentials
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Art Direction, Infographics, Guides, Animated Video, Website Design, User Experience, Content Marketing, Social Marketing
Partnered with ChildLife Essentials for a content marketing program to promote their wide variety of vitamin and supplement product lines. ChildLife Essentials is committed to making premium natural vitamins for children, babies, and teens. This partnership has spanned over 3 years.
My role is art director and design lead for producing all client deliverables including infographic, eGuides, animated videos, website user experiences and social marketing.
My Role:
I lead the creative art direction for the custom content marketing program. Work hand-in-hand with the Content Director and ChildLife marketing team on vision and execution.
The Challenge:
To bring a fresh creative vision to the well established and respected brand.
Unique Solution:
Worked with an illustrator to build out the visual direction for the campaign. Focusing on diversity and inclusion, and ChildLife’s Mission to improve, enhance and support your child’s health for life.
Storyboard and Animated Video:
The creative vision behind the illustration was to show if you nurture life, it grows!
Infographic:
Created a printed and interactive infographic to ensure kids’ healthy growth & help fill nutrient gaps.
Landing Page:
Designed a digital calendar to educate customers about their kids' nutritional needs with supplements through the first 1,000 days of their lives.
Mobile user experience
Designed the digital calendar to educate customers about their kids' nutritional needs with supplements through the first 1,000 days of their lives.
Project Completed at Informa as Senior Design Manager
Katie Dove: Creative Director
Amanda Brady: Illustrator
Patrick Birks: Video Producer