New Hope Network
Influencer Co-op
×
Branding, Art Direction, Website Design, Iconography,
New Hope Network created a hub for influencers in the Natural Products Industry and vetted social media influencers who claim expertise in the areas of health, fitness, nutrition, mindfulness and all things wellness.
That’s why we’ve dutifully scoured profiles, read blogs and followed accounts in order to release our preliminary Top 100 Responsible Health & Wellness Influencers of 2020. These influencers exemplify influence as a force for good.
My Role:
Create the vision of the Influencer Co-op in partnership with the Director of Influence. To design and implement a website that centered around content, sampling and opportunities.
The Challenge:
Gain engagement with the new health and wellness influencers in our community.
Three main icons designed for the website: Content, Opportunities, and Samples
New Hope Network Influencer Co-op Color Palette
Goals:
To celebrate the credible and vetted top responsible health and wellness influencers who exemplify influence as a force for good.
Solution:
This award-winning campaign uses virtual events, newsletters, consumer research, infographics, animated videos and monthly trend analysis to bring trust to the industry.
Project Complete at Informa as Senior Content Design Manager
Katie Dove, Creative Director
Jessie Shafer, Director of Influence