Inside Organic
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Branding, Art Direction, Virtual Events, Logo Design
Inside Organic is designed to bring together companies with USDA certified organic products from across the supply chain to develop a collective, clear communication and education program to support organic.
In 2022, Inside Organic will use a range of content platforms, research, virtual and in-person events to proactively help retailers and brands elevate and expand the story of organic
My Role:
I lead the creative and design team responsible for the branding and art direction for Inside Organic. I worked alongside the content director who focused on the content, research and education for the program.
The Challenge:
To give “organic” a new look and to elevate and expand the story of organic.
Illustration by: Egle Plytnikaite
Goals:
Acting as a unifying megaphone to help increase organic awareness and education. This is an opportunity to grow organic as an industry and a lifestyle.
Solution:
Designed a program to brighten and energize Organic while partnering with Illustrator Egle Plytnikaite for the kickoff event, Organic Summit, eGuide and Expo Events.
Inside Organic Usage - with Logo Lockups
Inside Organic - Logo lockup
Project Complete at Informa as Senior Content Design Manager
Katie Dove, Creative Director
David Allen, Art Director
Egle Plytnikaite, Illustrator