Nutrition Business Journal App
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Information Architecture, Wireframing, Low-Fidelity Prototyping, Visual Design, High-Fidelity Prototyping, Project Management
Become the expert you want to be with the Nutrition Business Journal app.
Nutrition Business Journal is the go-to source for reporting, market-sizing and in-depth data and analysis for the nutrition industry. For more than 25 years, NBJ has empowered professionals in the natural products industry with the research to move their businesses forward.
All the content from your NBJ subscription and/or NBJ report(s) is now in the app! No more savings PDFs! Save time and take every article, data chart, and bit of expert advice with you wherever you go.
My Role:
I was the lead Creative Director, UX Designer and Project Manager.
Impact:
This app is your go-to source for reporting, market-sizing and in-depth data and analysis in your pocket.
Users can save time and take every article, data chart, and bit of expert advice with you wherever you go.
What I learned:
I learned about the entire product development life cycle from Brainstorm > Define > Design > Test > Launch.
I was engaged in all steps of the UX Design process: Empathize and Ideate, Wireframes, Low-fidelity Prototypes, UX Research, High-Fidelity Prototypes.
Responsibilities:
User Research
Information Architecture
Wireframing
Low-Fidelity Prototyping
Visual Design
High-Fidelity Protoyping in Figma
Project Management with Developers
Project Completed for the Google UX Design Certification and as Senior Design Manager at Informa
Katie Dove, Creative Director
Bill Giebler, Content Director
Bryan Gray, Marketing Director